Autumn-Winter campaign for L'Estruch, factory of the live arts in Sabadell

L'Estruch is an artistic hub in Sabadell, so much so that they define themselves as an "factory of live arts". They do all sorts of activities, from theatre lessons of all levels, activities, shows, theatre, artistic residences, anything you can think of that happens on a scene. They have so much going on that they struggle to let the public know all of what they offer. Some people know them for their bar, some others because of their classes. They have a need to educate their audience with the other things that they offer as well as attracting new viewers, especially Gen Z to add another generation to their preexisting audience. To do so they're launching a physical panphlet with all the activities and events of the season.

The solution proposed offers a vibrant chromatic palette combined with a striking block like sans serif typography that catches the attention of the eye due to its striking personality, the images are then framed with a vectorial shape extracted from the fire evacuation plans of the room. Therefore if the activity is developed in the theatre, the frame for the image will be the outlines of the shape of the room where they're happening. This visual system is then applied throughout all applications, all with the aim to educate the existing public of the activities that they offer. Some new ones were also developed to further enhance this mission, examples of this are a calendar with all the activities of the month, takeaway cups with QR codes to virtually reach these activities, and more.